THIS IS MY WORK...

But this is also my passion. My design process begins with context and understanding. Collaborating with others to understand their goals, and the constraints of a project is the foundation. Only then can design solve problems and create beautiful user experiences.

role
Senior Design Lead
date
April 2009
status
View Website

GameChannel with StatTracker / Yahoo! Sports

This live real-time flash application presented functionality and design challenges ranging from chat integration to fantasy matchups and game time stats presentations. Definitely a high profile project, this was a good challenge to work with many people from different disciplines. Every design detail is highly structured to simplify the extraordinary amount of content that needed to be presented.

role
Lead Visual Designer
date
January 2009
status
inactive: www.sports.yahoo.com/mlb/wbc

World Baseball Classic / Yahoo! Sports

A set of four casual fantasy games were inconsistent as a game suite and needed better functionality. The new designs brought the games together in a fun thematic way by using elements that related to the game play and functionality . Each game has strong individuality while at the same time adhering to a consistent system.

role
Lead Design
date
June 2008
status
View Website

Casual Game Suite / Yahoo! Fantasy Sports

A set of four casual fantasy games were inconsistent as a game suite and needed better functionality. The new designs brought the games together in a fun thematic way by using elements that related to the game play and functionality . Each game has strong individuality while at the same time adhering to a consistent system.

role
Visual and Interaction Design
date
June 2007 - April 2009
status
View Website

Playoff Pages / Yahoo! Sports

For this project there was a shortage of interaction designer resources. Therefore, I created the wireframes and devised the systems for navigation and presentation of the matchup content. Large photos and team colors were used to reenforce the matchup. A featured editorial picks area also helped to make it fun.

role
Art Direction / Lead Design
date
March 2009
status
View Website

Blogs / Yahoo! Sports

The Games team needed help establishing a brand and design for their blog page and blog archive. The blog design allowed certain stories to be featured. The Blog Archive made it possible to store them where users could easily access at a later time. I enjoyed working on this project. It gave me the chance to connect to new teams.

role
Visual Design
date
June 2008
status
View Website

Beijing Olympics / Yahoo! Sports

Yahoo! Sports created an Olympic site for the Beijing Summer Olympics 2008. I was a part of the team of designers that came up with the branding and interaction for this site that brought 35MM users beating out official Olympic provider NBC. For the schedule and results pages I created a simple easy to read design for a very large amount of data.

role
Creative Director / Lead Design
date
June 2008
status
Print Catalogue

Beach Bunny Swim wear

This upscale bathing suit company targets the fun girl who wants to look lusciously glamorous at the same time. The catalogue layout and design were inspired by the details found in the couture lingerie style suits. Each suit had its own style and embellishments that were expressed in the design.

role
Lead Design
date
June 2008
project
Rich media sponsorship integration
status
Run of network: http://sports.yahoo.com

Custom Ad Solutions / Yahoo! Sports

Sprint and NASCAR had partnered up for a marketing campaign on a new real time mobile application called Sprint Cup Mobile for the NASCAR sprint cup. Taking imagery from the campaign I created this sales mock including the ad units in page as well as the page wrapper which consisted of twelve images.

role
Lead Design
date
June 2007
project
Live Streaming NFL Games Online
status
Site Inactive: now on nfl.com

NFL GamePass / Yahoo! Sports

A partnership between Yahoo! Sports and the NFL to provide live streaming NFL games in HD to individuals outside the U.S. Integrating content, promoting registration of service and a clear navigation with game status were factors in the design. A large dynamic image also added to the experience.

role
Art Director / Lead Design
date
June 2006
project
Branding and Site Design
status
View Website

GoLiveGive

This was a very rewarding project. It isn’t every day you get to give back as a designer. This company needed a logo and a brand presence online to be a platform to promote and sell their concept. I used this modern, feminine and earthy concept to bring the content to the user in a fun and enjoyable way.

role
Lead Design
date
June 2007
project
Company Re-branding
status
Brand Launched

Environmental Sensors

This design had to reflect the advanced scientific nature of the company and the drama of working with water. Initially the design task was just the logo but when the client saw the advantages of creating the new brand the project was expanded to include all aspects of the company brand.

role
Creative Director / Lead Design
date
June 2007
project
Home page Redesign
status
View Website

PEG Consulting

Peg consulting is a company that provides instillation of Oracle applications. The company approached me with a need to drive customers to more of the features that they offer. By changing the layout more content was brought to the surface on the home page. Large photos and a feature area helped promote as well.