Keith Miller is a design leader and maker who combines curiosity with meticulous craft to build high-performing teams and create user experiences that deliver business value. He's worked with companies like YouTube, CNN, Twitter, ESPN, and Amazon.

Transforming YouTube Ads Experience

Challenge

YouTube needed cohesive ad experiences across mobile, desktop, and TV platforms to improve viewer engagement and drive revenue growth.

Solution

Developed a 0-1 visual and motion design playbook, creating tailored ad experiences across YouTube's core surfaces with a unified design language.

Impact

Delivered +19% click-through rate, +22% click-to-conversion, and $800M in annual recurring revenue through data-informed design solutions.

Twitter Visual Design Language

Challenge

Twitter needed unified design systems and a cohesive visual language to accelerate product delivery and drive user engagement.

Solution

Built a high-performing cross-functional design systems team, integrated UX engineering capabilities, and launched a comprehensive visual redesign.

Impact

Achieved 87% design system adoption and tripled monetized daily active users (MDAU) through global redesign and new visual language. Building a high-performing team, shaping strategy

Centralizing Design System Strategy

Challenge

CNN's digital platforms lacked unified design governance, creating inefficiencies in documentation and measurement across developer tools.

Solution

Launched centralized governance and contribution models while automating Figma component library updates with codebase integration.

Impact

Streamlined design operations through centralized governance models and automated component library updates, boosting team efficiency.

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ESPN+ Launch & Core Product Redesign

Challenge

ESPN needed a ground-up redesign of core consumer products and successful launch of ESPN+ D2C service to compete in streaming market.

Solution

Led comprehensive redesign across mobile, OTT, and wearables, enhanced video navigation and onboarding, achieving 85% personalization adoption (+15% YoY).

Impact

Surpassed 3-year subscriber goal by 5x reaching 24.9M subscribers, drove 50M video starts (+10% YoY), and 25M monthly engaged users (+27% YoY).

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How I Work