Leading Product Design and Research at Travelers for Business, bringing experience from shaping digital experiences across video platforms, social media, news networks, sports entertainment, and e-commerce. Specializing in leading everything from 0-1 product launches to scalable design systems, transforming complex challenges into intuitive, beautifully crafted solutions that drive both user engagement and business growth. My combination of curiosity, strategic thinking, and meticulous craft enables me to deliver exceptional experiences that matter

Transforming YouTube Ads Experience

Challenge

YouTube needed cohesive ad experiences across mobile, desktop, and TV platforms to improve viewer engagement and drive revenue growth.

Solution

Developed a 0-1 visual and motion design playbook, creating tailored ad experiences across YouTube's core surfaces with a unified design language.

Impact

Delivered +19% click-through rate, +22% click-to-conversion, and $800M in annual recurring revenue through data-informed design solutions.

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Twitter Visual Design Language

Challenge

Twitter needed unified design systems and a cohesive visual language to accelerate product delivery and drive user engagement.

Solution

Built a high-performing cross-functional design systems team, integrated UX engineering capabilities, and launched a comprehensive visual redesign.

Impact

Achieved 87% design system adoption and tripled monetized daily active users (MDAU) through global redesign and new visual language. Building a high-performing team, shaping strategy

Centralizing Design System Strategy

Challenge

CNN's digital platforms lacked unified design governance, creating inefficiencies in documentation and measurement across developer tools.

Solution

Launched centralized governance and contribution models while automating Figma component library updates with codebase integration.

Impact

Streamlined design operations through centralized governance models and automated component library updates, boosting team efficiency.

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ESPN+ Launch & Core Product Redesign

Challenge

ESPN needed a ground-up redesign of core consumer products and successful launch of ESPN+ D2C service to compete in streaming market.

Solution

Led comprehensive redesign across mobile, OTT, and wearables, enhanced video navigation and onboarding, achieving 85% personalization adoption (+15% YoY).

Impact

Surpassed 3-year subscriber goal by 5x reaching 24.9M subscribers, drove 50M video starts (+10% YoY), and 25M monthly engaged users (+27% YoY).

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Leadership & Impact

  • I am a firm advocate for taking calculated risks, as I believe it fosters innovation and growth. Encouraging my team to step out of their comfort zones and experiment with new ideas is a priority. I create a supportive environment where team members feel empowered to take risks. By promoting this mindset, I aim to cultivate a culture of continuous improvement and inspire my team to push the boundaries of what's possible.

  • Executing at scale requires a keen focus on what's truly important and the ability to move with speed. As a leader, I emphasize the need for setting clear priorities and ensuring that the team is aligned on our goals. I foster a culture of rapid decision-making, where we quickly identify and address any roadblocks or challenges. By streamlining our processes and promoting open communication, we can swiftly adapt to changes and capitalize on opportunities as they arise. This approach allows us to deliver impactful results at scale while staying agile and responsive to the ever-evolving demands of the industry.

  • I firmly believe in the "disagree and commit" approach. It's essential to engage in healthy debates with each other and me. However, once a decision is reached, everyone should commit to it, regardless of their initial position. I'll make it clear when I'm expressing an opinion rather than a final decision, and I'll also clarify when something is, in fact, a decision. Remember not to consider my opinion as the last word, especially when you're the expert in the matter.

  • I'm known for having strong opinions, but I also embrace open-mindedness and welcome the opportunity to learn and possibly change my stance. If I don't hold an opinion on a specific topic, I'll be upfront about it, and I won't deceive you. I enjoy playing devil's advocate to thoroughly examine ideas, whether they're mine or someone else's, ensuring a well-rounded perspective.

  • I hold the conviction that managers play a significant role in shaping an individual's career and should actively guide its progress. My aim is to align people's interests, their growth areas, customer needs, and business requirements, and I've been largely successful in this endeavor. I have created tools to aid in performance evaluations and facilitate career discussions.